PRIVACY POLICY

 

Effective date: 25 July 2026

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This Privacy Policy outlines how ALCHEMIS.ME LTD collects and uses personal information. ALCHEMIS.ME LTD is a company incorporated in England and Wales under company number 15080947, with registered office at 128 City Road, London, EC1V 2NX, United Kingdom (“Alchemis,” “we,” “us” or “our”), and is the data controller for the processing described in this Policy.

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PART I: Website & General Interactions

 

Website and device information

When you use the Website or an account portal, our permitted technology providers and we may collect:

• IP address;
• browser, device and operating-system information;
• approximate location derived from an IP address;
• webpage and resource requests;
• pages viewed, referring pages, links selected and timestamps;
• account or portal activity; and
• cookie, analytics and advertising identifiers, subject to your cookie choices.

You can browse many parts of the Website without directly identifying yourself. You provide identifiable contact information when you choose to submit a form, book a call, join a list, create an account, make a purchase or contact us.

 

Information you provide

When you contact us, join an email list, book a discovery call or appointment, or otherwise interact with the Website, we may collect:

• your name, email address and telephone number;
• information submitted through contact, enquiry, discovery-call, waitlist or booking forms;
• the content of emails, messages and other communications;
• appointment history and routine administrative communications;
• your marketing preferences and consent history; and
• feedback or other information you choose to provide.

 

How we collect this information

We collect this information:

• directly from you through forms, emails, calls and messages;
• automatically through the Website, server records and permitted cookies or similar technologies;
• from scheduling, communications and other technology providers used to respond to you or provide requested functionality; and
• from publicly available sources where relevant to a genuine business enquiry and lawful to use.

 

Collection Purpose

We use this information to:

• respond to enquiries and take steps you request before entering a contract;
• arrange and administer calls or appointments;
• operate, secure and improve the Website and prevent misuse;
• understand Website performance and user experience;
• provide requested communications;
• send marketing where you have consented or another lawful permission clearly applies; and
• establish, exercise or defend legal claims and respond to complaints.

Depending on the purpose, we rely on steps requested before entering a contract, performance of a contract, compliance with legal obligations, consent, or our legitimate interests in responding to genuine enquiries, operating a secure and functional Website, administering our business and handling complaints.

 

Cookies and similar technologies

The Website uses cookies and similar technologies for essential functions and, subject to your choices, analytics and advertising.

Essential technologies may operate where necessary to provide security, login, checkout, account or other requested Website functionality. Non-essential analytics and advertising technologies operate only in accordance with the consent controls made available through the Website and applicable law.

You can accept, reject or adjust non-essential cookie choices through the Website’s cookie controls. You can also change your browser settings, although blocking essential technologies may affect functionality.

 

Marketing

We send promotional email only where you have opted in or another lawful permission clearly applies. Marketing consent is separate from acceptance of a service agreement or acknowledgement of this Privacy Policy.

You can unsubscribe using the link in a marketing email or by contacting [email protected]. You have an absolute right to object to direct marketing. After an opt-out, we may retain minimal information on a suppression list to ensure that we respect your preference.

Service messages concerning an active purchase, appointment, safety matter or communication you requested are not promotional marketing. We do not use information disclosed in confidential RTT sessions to target advertising to you.

 

Testimonials

Providing a testimonial is voluntary. We will request a separate, specific release before publishing an identifiable testimonial, photograph, audio, video, quotation or client story.

The release will identify what may be used, whether your name or another identifier will appear, the media and purposes, and any applicable withdrawal arrangements. Consent to a service does not constitute consent to a testimonial. If the material contains special-category information, we will seek explicit consent where required.

 

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PART II: Quiz Information and Personalization

What we process and how

When you take an Alchemis quiz, automated quiz functionality on the Website processes your selected answers to calculate an assigned result. Depending on the quiz, this may include a primary result, secondary result and split-result or combination token.

The individual raw answers are processed transiently to calculate the result. They are not transmitted to or retained by Alchemis or its service providers. Only the calculated result fields and the email address you submit are transmitted to and retained in our website and email platform.

The quiz is designed as ordinary personal-preference and behavioural profiling. It is not a health assessment, does not diagnose a condition and is not intended to collect or infer health or other special-category information.

Result delivery and lawful basis

We process the quiz selections and assigned result to provide the interactive quiz experience, requested result page and result email. We rely on our legitimate interests in providing that requested experience and responding to your request.

Providing an email address allows us to deliver and associate the result with you. Marketing consent is optional. If you do not consent to marketing, you will still receive the requested result email and result-page access.

Optional personalized marketing

A separate, optional and unchecked consent choice controls whether you receive a related digital-product nurture sequence or other promotional email. The nurture sequence is not sent if you decline, and it is suppressed if our records show that you have already purchased the relevant product.

Where you consent, we use the assigned primary, secondary and split-result fields retained in our email platform to select content relevant to that result. We rely on consent for this marketing and related profiling. You can withdraw consent or object to direct marketing at any time by unsubscribing.

Automated processing

The assigned result fields determine the result page and, where you have consented to marketing, help select related nurture content. This processing does not determine whether you may buy a product, change the price offered to you, diagnose a condition, or produce a legal or similarly significant effect.

Following an objection or withdrawal, we stop using the result profile for marketing and remove the linked result profile where it is no longer needed, while retaining minimal suppression and consent-history information where necessary.

 

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PART III: Digital Products (Self-Study)

What we collect and how

If you purchase or access a self-study digital product, we may collect or receive:

• your name, email address and customer account details;
• the product purchased and your access entitlement;
• portal login, access and available streaming-activity information;
• product-version and update-delivery records;
• access, technical, complaint and refund communications; and
• your name and checkout email where supplied to match a refund request to an order.

We receive this information directly from you and through our website, customer portal, email and payment providers when you create an account, purchase, access or stream a product, request a refund, or contact us about the product.

Why we use it and our lawful bases

We use this information to:

• create and administer your customer account;
• provide portal, streaming and download access;
• confirm and maintain your product entitlement;
• deliver necessary access, security and product-version communications;
• respond to access problems, complaints and refund requests;
• provide statutory remedies and enforce the applicable product terms; and
• prevent misuse of a guarantee or product licence.

We rely principally on performance of the digital-product contract. We may also rely on legal obligations and our legitimate interests in maintaining the product, resolving requests, preventing misuse and establishing or defending legal claims.

Emails limited to product access, security, material product changes or the availability of an updated product version are service communications. If an update email also promotes another product or service, we treat the promotional element as marketing and send it only where we have lawful permission.

 

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PART IV: Individualised RTT Services

 

Enquiries, Intake and Client Work

This Part principally applies to people enquiring about, applying for or receiving individualized Rapid Transformational Therapy®, hypnotherapy, coaching, somatic-release or related personal-development services. It does not apply merely because someone visits the Website, completes a quiz or purchases a self-study digital product.

 

Identity, contact and service information

Where relevant to assessing suitability, providing the agreed service and managing remote-session safety, we may collect:

• name, email address, telephone number and date of birth or confirmation that you are an adult;
• residential address, country, state or region and city;
• current physical location where reasonably required for remote-session safety;
• emergency-contact details;
• contact details for a therapist, prescriber, doctor or other treating professional that you choose to provide;
• information submitted through discovery and intake forms;
• goals, concerns, preferences and desired outcomes;
• discovery-call and session notes;
• appointment history and client communications;
• progress, feedback and information relevant to the agreed service;
• personalized hypnosis scripts and audio; and
• complaints, cancellation requests and service-administration records.

 

Health and other sensitive information

Where relevant to suitability, safety and the agreed service, we may collect information about:

• physical or mental health;
• diagnoses, symptoms, treatment and medication changes;
• history of mania, hypomania, psychosis, hallucinations, delusions, suicidality, seizures, hospitalization or crisis care;
• substance use or dependence;
• emotional experiences, relationships, trauma or abuse;
• religious or philosophical beliefs that you voluntarily discuss; and
• information about sex life or sexual orientation where you choose to share it and it is relevant to the work.

Health information, religious or philosophical beliefs, and some other information listed above are special-category data under UK data-protection law and receive additional protection.

 

How we collect it

We collect RTT-related information:

• directly from you through discovery calls, intake forms, sessions, emails and messages;
• through scheduling and session technology used to provide the service;
• from a treating professional or emergency contact where you have authorized communication or another lawful basis permits it; and
• from information you ask another person to provide on your behalf.

Please do not provide another person’s contact information unless you are entitled to do so and, where appropriate, have told them that their information may be shared with Alchemis.

 

Why we use it and our lawful bases

We use this information to assess suitability, agree and provide the RTT service, prepare and document sessions, create personalized material, monitor whether the work remains appropriate, administer appointments, coordinate authorized care, handle complaints and protect safety.

For ordinary personal information, we rely on steps requested before entering a contract, performance of the client contract, legitimate interests in safe and appropriate service delivery, legal obligations, and the establishment, exercise or defence of legal claims where applicable.

For relevant special-category information used in assessing suitability, providing the service and creating client records or personalized material, we rely principally on explicit consent. In emergencies, safeguarding matters or legal proceedings, another applicable condition may apply, including vital interests, legal claims or substantial public interest where the legal requirements are met.

 

Information required for safe participation

Some information is required to enter into or safely perform the client contract, including adult status, basic contact details, payment information and material suitability information requested in the intake.

You may choose not to provide optional information. If you do not provide information reasonably required to assess safety or deliver the agreed service, we may be unable to accept you, use hypnosis or continue the service.

You are asked to provide complete and accurate information relevant to safe participation. This does not remove our responsibility to process information lawfully or provide services with reasonable care and skill.

 

Session Transcription

Where you consent through the video-conferencing platform’s session-level notice or control, the platform processes session audio to create transcript-based notes. Alchemis does not retain the underlying audio or video through this workflow. The resulting transcript notes are downloaded to an Alchemis-controlled device and stored in an Alchemis-controlled cloud environment.

You may decline transcription or withdraw permission for future sessions. Declining does not automatically prevent you from receiving the underlying service, although we may need to take manual notes or agree another reasonable documentation method.

The platform necessarily processes session audio and content to generate the notes.

 

Confidentiality, Safeguarding and Emergencies

Client information is treated as confidential, but confidentiality is not absolute. We may use or disclose information where reasonably necessary:

• with your permission;
• to provide and administer the service through the providers described in this Policy;
• to comply with applicable law, a court order or lawful legal process;
• to establish, exercise or defend legal claims;
• to address a serious and imminent threat to your life or safety or that of another person;
• where there is a safeguarding concern involving a child or an adult at risk; or
• to obtain urgent medical or emergency assistance.

Where reasonably practicable and safe, we will discuss a proposed safeguarding or emergency disclosure with you first. We may act without prior agreement where delay could materially increase danger or disclosure is legally required.

Because sessions are delivered remotely, emergency response may depend on knowing your current physical location rather than only your permanent address.

 

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PART V: Provisions Applying Across Interactions

 

Purchases and Payments

When you purchase a product or service, our payment providers and we may process:

• the product or service purchased;
• price, currency, payment schedule and payment status;
• billing and transaction identifiers;
• refunds, failed payments and cancellation information;
• information supplied to verify a refund request; and
• accounting and tax records.

Payment providers collect and process payment-card, bank or payment-account credentials. Alchemis does not ordinarily receive or store your complete payment-card details.

We process transaction information to perform the applicable contract, administer payments and refunds, comply with accounting and tax obligations, resolve disputes and establish or defend legal claims.

 

Who Receives Information

We do not sell personal information.

We may share or make information available to the following recipients where necessary for the purposes described in this Policy:

• a website, form, portal, email and digital-product platform provider, for website hosting, form processing, assigned-result storage, result-page routing, customer portals, streaming and download access, email delivery and automation;
• Calendly, for appointment scheduling;
• Zoom, for remote sessions and optional transcript-note generation;
• Apple iCloud, for Alchemis-controlled storage and synchronization;
• Stripe and PayPal, for payment processing, refunds and transaction administration;
• Google Analytics and Meta, for permitted website analytics or advertising technologies, subject to cookie choices;
• professional advisers, such as accountants, lawyers or confidential consultants, where reasonably necessary;
• a therapist, prescriber, doctor or other treating professional where you have authorized coordination or another lawful basis permits a limited disclosure;
• an emergency contact, emergency service, safeguarding authority, law-enforcement body, regulator, court or other competent authority where disclosure is necessary and lawful; and
• a successor or purchaser in connection with a genuine business reorganization or sale, subject to appropriate confidentiality and data-protection safeguards.

Service providers process information under their own terms and/or contracts with Alchemis. They may act as processors on our instructions or, for some functions such as payment compliance, as independent controllers.

 

International Processing

Alchemis accepts clients and customers worldwide and uses technology providers that may process information in the United Kingdom, European Economic Area, United States or other countries. In particular, providers used for website, portal and email services, scheduling, remote sessions and transcription, cloud storage, payments, analytics and advertising may process personal information in the United States or other countries outside the United Kingdom.

Where UK personal information is transferred to a country that is not covered by applicable UK adequacy regulations, we seek to rely on an appropriate safeguard, such as the UK International Data Transfer Agreement, the UK Addendum to approved Standard Contractual Clauses, or another lawful transfer mechanism implemented by the relevant provider. We may also rely on a permitted derogation in limited circumstances.

No security or international-transfer mechanism can eliminate every risk. You may contact us for further information about the relevant safeguard for a particular provider.

 

Data Retention

We keep identifiable information only for as long as reasonably necessary for the relevant purpose, legal obligations, complaints and legal claims.

 

Website, enquiries and marketing

Information	Intended retention
Discovery-call notes for a person who does not become a client	90 days, unless earlier deletion is requested or the person has agreed to later follow-up
Appointment and routine administrative communications	For as long as necessary to administer the interaction, then reviewed under the applicable client, transaction or legal-claim period
Marketing records	Until consent is withdrawn, the person objects, or the information is no longer required, with minimal suppression information retained as necessary to honour an opt-out
Testimonial consent and release records	For as long as the testimonial is used and afterward as reasonably necessary to evidence the authorization or address a complaint or legal claim

 

Quizzes

Information	Intended retention
Raw quiz answers	Processed transiently to calculate the assigned result; not transmitted to or retained by Alchemis or its service providers
Assigned primary, secondary and split quiz-result fields linked to an email	If marketing is accepted, until consent is withdrawn, the person objects, or the fields are no longer required for the consented email journey; without marketing consent, only for result delivery and a short technical reconciliation period not exceeding 30 days
Quiz and email-marketing consent evidence	For as long as reasonably necessary to demonstrate the consent history and respond to complaints or legal requirements

 

Self-study digital products and payments

Information	Intended retention
Digital-product portal account, access entitlement and available streaming/access history	While portal access remains active; access and entitlement are removed after a qualifying refund
Digital-product access, guarantee, refund and complaint communications	For as long as reasonably necessary to administer and evidence the request, then under the applicable transaction or legal-claim retention period
Accepted product or service agreements and transaction records	At least six years, or longer where required for accounting, tax, an active dispute or another legal obligation

 

Individualized RTT services

Information	Intended retention
Intake information, consent records and substantive client notes	Seven years after the client relationship ends
Identifiable session transcript notes	During the engagement and for 90 days afterward, unless required for an unresolved complaint, legal obligation or separately agreed purpose
Underlying session audio or video used for transcript notes	Not retained by Alchemis through the described workflow
Alchemis’s copy of personalized hypnosis audio	During the engagement and for 90 days afterward; the client may retain their downloaded copy under the service licence

 

Other records

Information	Intended retention
Complaint, safeguarding or legal-claim records	For the period reasonably necessary to resolve the matter and meet applicable limitation or legal requirements
Genuinely anonymized information	May be retained indefinitely because it no longer identifies an individual

 

We review retained information at least annually. We may retain information longer where reasonably necessary because of a legal hold, complaint, safeguarding record, tax requirement or active legal claim. We may delete information earlier where it is no longer necessary and no legal or contractual reason requires retention.

 

Security

We use reasonable technical and organizational measures intended to protect personal information. These include limiting client-data access to the Alchemis practitioner, using account controls on relevant systems, and storing exported intake information, private notes and transcript notes within an Alchemis-controlled cloud environment.

No electronic system, internet transmission or cloud service is completely secure. We cannot promise absolute security, but this does not reduce our legal responsibilities concerning security and personal-data breaches.

If a personal-data breach creates a legal notification obligation, we will notify the Information Commissioner’s Office and/or affected individuals as required.

 

Your Rights

Depending on the circumstances and applicable law, you may have the right to:

• be informed about how your information is used;
• request access to your personal information;
• request correction of inaccurate or incomplete information;
• request deletion of information;
• request restriction of processing;
• object to processing based on legitimate interests;
• object absolutely to direct marketing;
• receive certain information in a portable format;
• withdraw consent for future processing; and
• complain to a data-protection authority.

These rights are not absolute. For example, we may need to retain certain information for legal obligations, legal claims or overriding safety reasons.

To exercise a right, email [email protected]. We may request proportionate information to verify your identity.

 

ICO

Please contact us first if you have a privacy concern so that we can try to resolve it.

You also have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority. Current complaint and contact information is available at ico.org.uk.

If you live outside the United Kingdom, you may also have the right to complain to a competent data-protection authority in your country or region.

 

Children

The Website and Alchemis services are intended for legal adults. We do not knowingly offer RTT services or self-study digital products to, or intentionally collect personal information from, anyone under 18. If you believe that a child has provided personal information, contact [email protected].

 

Third-Party Sites

The Website may link to third-party sites. Their processing is governed by their own privacy notices, and we encourage you to review them.

 

Changes to this Policy

We may update this Policy to reflect changes in law, technology, providers or our practices. The current version will be posted on the Website with a revised effective date. Where a change materially affects existing processing, we will provide an appropriate additional notice.

 

Contact

For privacy questions, rights requests or concerns, email [email protected].